About Audi
Audi India Pvt. Ltd was founded in the year 2007. Even though they had been supplying vehicles to the Indian Market since 2004, it was only in March 2007 that Audi India was established as a division of Volkswagen Group sales in India. It is one of the leading luxury brand for automobiles in India. Audi uses the Skoda Auto Private Limited manufacturing facilities that are situated in Aurangabad, Maharashtra to assemble all of their models.
Audi cars that are currently manufactured in India are;
- Audi Q3
- Audi Q5
- Audi Q7
- Audi A3
- Audi A4
- Audi A6
Audi vehicles that are imported to India are;
- Audi S4
- Audi A8L
- Audi A7
- Audi TT
- Audi Q3
- Audi RS5
- Audi R8
The strategy of Audi India is encompassed around significant investments in branding, marketing, exclusive Audi dealerships and after sales services for the many years to come. Audi India currently hold around 40 dealerships in this country across 11 States and two Union Territories. Audi parts are assembled in Aurangabad, but they’re first brought to Mumbai and sent from there to Aurangabad by truck. Before bringing them to Mumbai, a journey of 28 days and around 11,000 kms is covered in the sea from the various locations where the spare parts are manufacture.
Apart from manufacturing stunning vehicles, the post production and post-sale facilities are also luxurious as the brand itself. They ensure they treat each vehicle with respect and dignity, therefore emphasis is laid on customers bringing their vehicles to the authorized dealers alone, to conduct the maintenance on their vehicles. The well trained staff, use tools and equipment’s that are specifically used to maintain the vehicles safety, reliability and value. Another unique initiative by Audi is that they conduct regular programs to constantly monitor the quality of their products and therefore arrange for customer appointments at their workshop in order to get a software update based on the requirement of the vehicle.
Audi promises to look after their customer and keep up their brand image and quality, by taking all the necessary steps that go into making their vehicles the best and their customer service even better. Audi CarLife is a feature provided by Audi that circles around providing round-the-clock assistance on their Roadside Assistance, Extended warranty, Service Plans and providing insurance. Audi promises to look into every aspect that goes into making every customer relationship an everlasting bond, which is probably why it is a Leading Automobile Brand and their customers world over are in awe of it.
