About ToyotaToyota is one of the biggest brands in the world. Since its inception in in the late years of the 19th century there has been no looking back. Introduced as Toyoda, by Sakichi Toyoda, Toyota was based out of Japan and slowly advanced towards other countries.
In the year 1937, Toyota was introduced as Toyota Motor Corporation for the world market and that was its first step into the automobile industry.
Toyota has experienced a fast growth in the Indian Automotive Market, because of its belief of QDR which means Quality, Durability and Reliability. It has always believed in the policy of putting customers first and therefore gained popularity love and affection all throughout their journey into becoming the best in the world market.
Quality is coupled with international standards delivering nothing but the best. Its aim has always been to add value and strengthen relations with India by creating more investment and job opportunities. Toyota has always appreciated and respected their employees and even today insists that their most valuable assets are its employees.
Toyota has attempted to provide vehicles in all segments therefore ensuring it caters to all needs and requirements that one may have. Along with their hatchbacks and sedans, the MPV’s and SUV’s are also widely appreciated and sought after. Another new addition is the Hybrid/Green car which is basically a vehicle that is considered environmentally friendly, causes a lesser damage and consumes less petroleum and uses renewable energy.
In India Toyota is Toyota Kirloskar Motors with its manufacturing taking place in Bidadi, Karnataka. In 2004, Toyota Techno Park India, a non-profit industrial infrastructure company was introduced that contains 4 divisions, which are, Press Shop, Weld Shop, Paint Shop and Assembly Shop. This has not only increased employment but also helped with the Global requirements.
Toyota has always considered suppliers and dealers as equal stakeholders therefore offering higher sustainability and increasing supplier enhancement.
Toyota Kirloskar Motor has always promoted social growth and their contribution in this sphere is evident with its march into the betterment of the environment and society at large.
Sustainability is increased with the Social, Economic, Business and Environment contribution. Education is also promoted by ensuring books and bags distribution takes place, schools are reconstructed, spreading of awareness and teacher training programs.
Health Camps, Sanitation, Behavioral Change Demonstration, driving training programs and Toyota Safety Education Programs are highly promoted and awareness about them is spread in order to offer th best of Toyota to the country.
Other than the Automobile Industry, Toyota has managed to spread its goodwill in other necessary aspects and requirements of the country, therefore reassuring with their concern, that their vehicles are the safest and customer satisfaction is a priority.